Does the Road to the Super Bowl Affect the Seattle Real Estate Market?

Seahawks beat the Rams 31-27 ...Seattle is headed to the Super Bowl.

Rams: handled.
Patriots: up next.
City mood: unreasonably confident.

Somewhere in King County right now, a seller is thinking:

“You know what?
Let’s add $150,000 to the list price.
The Seahawks are on a roll.”

Which raises a fair question:

Does the road to the Super Bowl actually affect the Seattle real estate market?

Short answer: no.
Long answer: it messes with people’s heads.
And people’s heads move deals.

Confidence Is a Leading Indicator

(Even If Zillow Is Still Processing the Score)

Every time the Seahawks make a deep playoff run, the same subtle shift happens:

Buyers feel bolder.
Sellers feel like geniuses.
Offers get cleaner.
Negotiations get tighter.
Hesitation quietly packs its bags.

People don’t just watch wins.
They internalize momentum.

And when a city feels like it’s winning, it behaves like it’s winning.

Seattle right now is basically strutting through Whole Foods like it just got pre-approved.

What Seahawks Wins Don’t Do

(Let’s Get This Out of the Way Before Your Uncle Texts You)

Before anyone screenshots this and sends it to their lender:

Seahawks wins do not:

• Lower interest rates
• Increase buyer inventory
• Magically raise your Zestimate
• Fix your weird floor plan
• Turn your dark basement into “cozy vibes”
• Make your house worth more because “energy”

Football does not move fundamentals.

Sorry.

What Seahawks Wins Actually Do

They compress timelines.
They change tone.
They activate demand that was already lurking around, waiting for a vibe.

They make buyers think:

“Maybe we should just go for it.”

They make sellers think:

“Maybe now is the window.”

They make agents think:

“Please don’t let this client price their house based on Super Bowl energy and vibes.”

(Again… possibly just me.)

The Last Time We Played the Patriots

(And Why Seattle Still Has Trust Issues)

Let’s all take a deep, emotional-support breath together.

Goal line.
Seconds left.
Super Bowl on the line.

Back then, Marshawn Lynch was in the backfield.
Everyone in Seattle knew what the high-probability move was.

Hand it to Marshawn.
Power run.
Touchdown.
Parade planning begins.

Instead…

They got cute.
They passed.
It was intercepted.
Group therapy.

Game over.

Fast-Forward to Now

(Enter K9, Stage Left)

Kenneth Walker III — K9 — is our running back now.
Explosive. Decisive. Built for exactly this moment.

And the lesson still holds:

When the high-probability move is obvious… don’t overthink it.

Run the ball.
Don’t get cute.
Don’t outsmart yourself.

Also applicable to:

• Pricing your house
• Writing your offer
• Negotiating repairs
• Waiting for “just one more sign from the universe”

Why This Matters Right Now

Seattle isn’t in a hype market.

It’s in a decision market.

Rates are stabilizing.
Inventory is tight but not desperate.
Buyers are picky.
Sellers are cautious.
Everyone is pretending they’re “just browsing.”

Which means:

Confidence is the difference between a deal happening in February…
or sitting dead on Redfin until April while strangers critique your backsplash.

Super Bowl energy doesn’t create demand.
It activates demand that was already pacing around your micro-market.

Patriots in Santa Clara: The Ultimate Seattle Irony

Seattle fans flying to Santa Clara to play the Patriots for a Super Bowl?

If that isn’t the most Pacific Northwest sentence ever written, I don’t know what is.

But here’s the real irony:

While half the city is arguing about defensive schemes and Tom Brady’s age,
the other half is quietly:

• Touring homes
• Getting pre-approvals
• Timing listings
• Watching micro-market inventory
• Waiting for “one more sign” that now is the moment

Spoiler:

This is that sign.

Not because football equals money.

Because momentum equals action.

The Reese Team Reality Check

(aka: Don’t Pass on the Goal Line With K9 in the Backfield)

If you’re buying or selling in the next 90 days:

Don’t price your house based on Super Bowl vibes.
Don’t write an offer based on stadium energy.
Don’t confuse optimism with leverage.
Don’t let your cousin who “flips houses on HGTV” advise you.

But do recognize this:

Markets move when people move.

And right now, Seattle is moving.

Also:

When the obvious, high-probability move is staring you in the face…

Run the ball.

Final Thought

Seahawks wins don’t raise home values.

They raise confidence.

Confidence changes behavior.

Behavior moves deals.

And deals — not headlines — are what actually shape your market.

If you want honest market math instead of Super Bowl hype —
and a strategy that doesn’t involve passing on the goal line —

message me “REALITY.”

I’ll show you what your micro-market is actually doing
— helmet not included.