From Wild Card to Wild Offers: Seahawks Beat the 49ers and Seattle Real Estate Is Feeling… Confident

Seattle just watched the Seahawks take down the 49ers and punch their ticket to the NFC Championship against the Rams.

And within about 12 hours…

Buyers who were “just browsing” started texting.
Sellers who were “thinking about spring” started emailing.
And at least one perfectly reasonable adult said:
“Honestly… now feels like the time.”

Is this science?
No.
Is it coincidence?
Maybe.
Is it extremely on-brand for Seattle?
Absolutely.

Welcome back to the Seahawks Playoff Market Effect —
where nothing changes economically, but everything changes emotionally.

Seahawks Wins: Not Financial Advice, But Somehow Very Motivating

Every Seahawks playoff run unlocks the same totally-not-related-to-football real estate side effects:

• Fans walk a little taller
• Optimism rises mysteriously
• Risk tolerance quietly increases
• Everyone starts believing they’re good at timing markets

Suddenly:

• Buyers who wanted “a few more months” want showings tomorrow
• Sellers who were “just exploring options” want pricing advice now
• People who swore they weren’t moving in 2026 are asking about Bothell

Do the Seahawks control mortgage rates?
No.

Do they control human decision-making in Seattle?
Also no.

But emotionally?
Let’s call it… influential.

The 49ers Win = The Mood Shift Nobody Planned For

Since that game:

• Showing requests picked up
• Buyers started getting pre-approved “just in case”
• Sellers quietly accelerated timelines
• More people are worried about being the one who “waited too long”

It’s like Seattle collectively decided:
“If the Seahawks can beat the 49ers, I can finally deal with Zillow again.”

Is that logic flawless?
Not even close.

Is it happening anyway?
Absolutely.

Enter: NFC Championship vs. The Rams

(Also Known As Seattle’s Weekly Emotional Support Event)

Now the Seahawks get the Rams.

Which means the city is about to spend an entire week:

• Re-watching highlights they already memorized
• Debating matchups they didn’t care about last Tuesday
• Buying Seahawks gear they definitely don’t need
• Feeling oddly confident about major life decisions

Including real estate.

If the Seahawks win again, expect:

• Buyers who are “just looking” to become “just writing”
• Sellers listing early “just to see what happens”
• Slightly less price sensitivity on well-staged homes
• At least one multiple-offer situation blamed on “playoff vibes”

Eastside Playoff Behavior (Observed in the Wild)

• Bellevue buyers saying, “$150K over list feels reasonable in a playoff year”
• Woodinville sellers asking, “We could test the market now, right?”
• Bothell buyers emotionally bonding with houses they haven’t toured yet
• Someone using the phrase “momentum market” completely unironically

Final Thought

Will a Seahawks win over the Rams make your house worth more?

No.

Will it make people feel a little bolder, faster, and more convinced they should finally make a move?

Yes. Politely, gently, and just enough to matter.

If the Seahawks punch their ticket to the Super Bowl…

Seattle real estate may enter its full “why not now?” era.

And honestly?

That’s usually when deals get done.