Protect the Goal Line. Not Your Ego. Take It From the Seahawks.

The Seahawks didn’t get to the Super Bowl by running a few plays and "let's see what happens.”

They didn’t guess. They didn’t crowdsource the playbook. They didn’t call plays based on emotion. They prepared, they studied, and they executed.

Pricing your home should look the same. But every spring, I hear the same things:

“We put $150,000 into this place.”
“We need to net X.”
“Zillow says…”
“Our neighbor listed at…”

And occasionally, my personal favorite:

“But have you seen the pirate bar we built downstairs?”

Here’s the uncomfortable truth: what you spent on your home is not a reimbursement program.

You can invest $100,000 turning your basement into a pirate-themed speakeasy — LED treasure chests, reclaimed shipwood bar, hidden rum vault behind a bookshelf. I respect the commitment. Truly. But that does not mean buyers walk in and automatically add $100,000 to their offer.

Buyers don’t pay for effort. They pay for value.

They’re looking at layout, natural light, flow, location, and — most importantly — comparable sales. They are not flipping through your renovation receipts calculating payback.

If renovations guaranteed returns, HGTV would be a hedge fund.

Pricing Is the Red Zone

This is where games — and listings — are won or lost.

Overpricing to “see what happens” isn’t strategy. It’s a delay of game.
Chasing the market down with reductions means you’re already playing from behind.
Ignoring strong early interest because you think something better might come along? That’s how you throw it at the goal line.

Pricing isn’t about ego. It’s about positioning.

The right price creates momentum. The wrong price creates friction. And once momentum stalls, it’s hard to get it back. Discipline separates equity from regret.

Protect the goal line. Protect your equity.

Final Thought

Most agents are trained to be agreeable. I’m trained to manage the clock.

If you want someone to tell you what you want to hear, that’s easy. If you want someone who prices based on math, positioning, and timing — not emotion — that’s different.

If you’re thinking about selling this spring, message me:

“HUDDLE.”

Let’s price it right the first time.

— Jeff Harrison
The Reese Team 🏈